Entrepreneurs aND bROTHERS

We’re Dave and Chris. Two brothers who started, scaled, and exited a successful software startup - and we did it differently. We want to help your bootstrapped startup go from $0 to $5M. We share our experiences, bust common myths, and help you avoid our mistakes.

Startup Different is a myth-busting blueprint for your startup success.

Our Story

Brothers Dave and Chris Sinkinson are proven SaaS entrepreneurs. Their bootstrapped business, AppArmor, helped keep millions of people safer at hundreds of higher education, healthcare, and corporate organizations across the globe.

A Great Team

Their skills as co-founders were incredibly complementary. Chris' remarkable ability to quickly create spectacular code was met by Dave's ability to effectively market and sell enterprise software. Even with 10 years between them, Dave and Chris made it work. It didn't hurt that they both had the same business school training either!

No Hype, No Nonsense

Together with their team they they grew, scaled and sold their business for tens of millions of dollars. And they did it without buying into all the startup hype and nonsense.

You can do it. Yes, you.

David and Chris did it differently and they want the same success for you. The Startup Different Podcast and the book Startup Different: The Myth-Busting Blueprint for your Multi-Million Dollar Business, will cover everything from idea generation to selling for millions and moving on, while also challenging the common assumptions that come with startups.

A Proven, Different Method For Startup Success

These down-to-earth founders prove making a successful startup has little to do with unicorns or ten-baggers and instead focuses on a proven, different method for startup success. You too can make your business different and achieve your entrepreneurial dreams.

Making The Right Decisions

Startups are sexy. From revolutions to disruptions to pivots, running your own startup is exciting but a space full of myths and misnomers. Will seed funding actually help your business in the longer term? Do you need a ton of staff to be successful? Do you need to take big gambles to get ahead? Making the wrong call on questions like these can actually crush your dreams rather than realizing them.

Feeling “Legit”

And it’s not just business decisions. Entrepreneurs also feel constant challenges to their legitimacy—doubts from family, friends, their employees, mentors, the market… you name it. That insecurity causes many founders to follow a pop-culture approach to their startup that isn’t truly in their best interests.