Season 7 - Episode 2: A Boring Multi-Million Dollar Game

Ever heard of someone getting robbed—only to land their dream job days later? Melissa Cash’s journey from Disney to co-founding Pok Pok is full of wild turns, but her startup’s genius lies in something deceptively simple: it’s intentionally a bit boring. In this episode, we explore how quiet design, thoughtful screen time, and serendipitous moments led to a kids’ app that actually respects how kids play.

• Melissa transitioned from a career at Disney to entrepreneurship with Pok Pok.

• Her experience of being robbed led to a serendipitous job offer at Disney.

• Parenting in the digital age raises concerns about technology and screen time.

• Pok Pok aims to provide a safe, engaging digital environment for children.

• The app is designed to be quiet and visually under-stimulating.

• Two years of product design and testing were invested before launching Pok Pok.

• User engagement is approached differently, focusing on quality over quantity.

• Melissa emphasizes the importance of following one's own entrepreneurial path.

• The conversation challenges conventional wisdom about startup success.