Season 7 - Episode 6: Crisis Hit. $15M ARR Later, She Leveled Up.

When COVID wiped out her luxury event business, Virginia didn’t just survive—she reinvented. By turning her workflows into software, she launched Party Trick, a SaaS company now on track for $15M ARR. What started in crisis became a better business than she ever imagined

Takeaways

• Virginia's journey began unexpectedly after her parents' divorce.

• She fell into the events world while working at a five-star hotel.

• Bluebird Productions quickly gained recognition in the event planning industry.

• The rise of social media changed the landscape of event marketing.

• Virginia emphasizes the importance of custom and personalized events.

• Attention to detail is crucial in creating memorable experiences.

• Events should focus on how guests feel rather than just aesthetics.

• Virginia's approach combines creativity with structured planning.

• She aims to elevate the standard of events in Colorado.

• Creating unique experiences can significantly impact guest satisfaction. Event planning can be incredibly stressful, often likened to hosting a wedding.

• Hiring an event planner can alleviate the pressure and ensure a successful event.

• Gatherings are essential for social connection, especially highlighted during the pandemic.

• Virginia created Party Trick to make event planning accessible to everyone.

• The pandemic forced a pivot in Virginia's business model, leading to new opportunities.

• Scaling a business requires robust systems and infrastructure to support growth.

• Virginia's journey includes personal challenges, including the loss of her father.

• The importance of adapting to client needs and feedback in product development.

• Virginia emphasizes the need to take risks and not wait for the perfect moment to launch.

• Building a business is a continuous learning process, often requiring adjustments on the fly.