Season 7 - Episode 5: 15 Jobs; 1 Multi-Million Exit

Before she turned 22, Jodie Cook had worked 15 different jobs — from mystery shopping to football stadiums. That wild ride set her up for a seven-figure exit, a global digital nomad life, and her latest venture, Coachvox. In this episode, Jodie shares how early hustle shaped her entrepreneurial mindset and why AI is the next frontier for scaling personal brands.

Takeaways

  • Jodie had 15 jobs before starting her entrepreneurial journey.

  • She started a social media agency at 22 and sold it for a seven-figure sum.

  • The agency's growth was driven by educating clients on social media's importance.

  • Jodie transitioned her business into a lifestyle model, allowing for travel and flexibility.

  • Powerlifting became a priority for Jodie, influencing her work-life balance.

  • A healthy company culture led to minimal sick days among employees.

  • Jodie focused on creating resourcefulness within her team rather than dependency.

  • She developed a manual to document processes and empower her team.

  • Jodie's approach to business was inspired by the book 'The E-Myth.'

  • She would leverage tools like Chat GPT to streamline documentation today. Collaborative documentation enhances team ownership and understanding.

  • Being a digital nomad allows for a flexible lifestyle.

  • Traveling for longer periods can reduce stress and enhance local experiences.

  • AI tools can automate repetitive coaching tasks, improving efficiency.

  • Personal branding does not make a business reliant on the founder.

  • Building a strong personal brand can attract clients and opportunities.

  • The friction of travel can be managed with proper systems in place.

  • Living out of a suitcase simplifies packing and decision-making.

  • Creating an AI version of oneself can scale coaching efforts.

  • Embracing change can lead to unexpected positive outcomes.

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Season 7 - Episode 6: Crisis Hit. $15M ARR Later, She Leveled Up.

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Season 7 - Episode 4: The Retail Investor Revolution