Season 8 - Episode 7: Do Social Ads Even Work?

Written By David Sinkinson

Do social ads even work—or are you just paying bots to click "like"? In this episode, we break down our own experience with YouTube and Facebook ads, what Prof G had to say about it, and why most founders might be wasting their money. If you're bootstrapping and debating digital ads, listen before you spend a dime.

Takeaways

  • Facebook ads led to real conversions.

  • YouTube ads generated views but few leads.

  • Twitter promotion attracted trolls and backlash.

  • Prof G argues targeted social ads still work.

  • CPMs are dropping—social ads are cheaper now.

  • Organic content struggles without paid support.

  • Ads can be effective with clear goals.

  • Founders must differentiate brand vs performance intent.

  • ROI tracking is essential before scaling spend.

  • Social proof helps drive user trust.

David Sinkinson
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Season 8 - Episode 8: Forget Ads - Go Guerilla
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Season 8 - Episode 6: Why 90% of Startups Should Avoid Resellers