Season 8 - Episode 8: Forget Ads - Go Guerilla

When traditional ads failed, we went full guerrilla—and it actually worked. From postcards to giant fake checks, we share the scrappy, creative tactics that got real results (and laughs) for our startup. If you're tired of burning cash on paid ads, this episode might just change your marketing playbook.

Takeaways

• Guerrilla marketing worked early and cheaply.

• Postcards and oversized checks generated interest.

• Creative stunts like phone cases drove attention.

• Cheap, scrappy ideas outperformed paid ads.

• Relevance and timing mattered more than polish.

• Some experiments failed but lessons were valuable.

• Guerrilla marketing helped build brand recognition.

• Direct mail outperformed expectations.

• Surprise-based tactics got client meetings.

• Weird ideas often had the highest ROI.